I have been the graphic designer at Willie Duggan Lighting for the last six years.

When I initially started working at the company, I had a look at all their promotional materials. Willie’s signature didn’t appear on anything and I thought this was a pity, he is known in rugby circles and his signature is striking so I decided this should be brought forward as the main branding element. From there I looked at their colours, the orange used was vibrant but the black was too heavy, I changed the black to a grey and we developed from there.

Today the Willie Duggan Lighting brand is strong and I believe that is because we use the branding across all materials, from the business card, to the catalogue, website and all promotional materials. We are currently going through a new phase at WDL and our redesigned catalogue and shopping website will be launched in the coming weeks.

The portfolio samples below are from successful campaigns such as our Facebook hunt for Victoria Ghost where we grew our Facebook fans from a couple of hundred to over a thousand and our recent Valentines and Christmas campaigns.

Visit the website williedugganlighting.com