Smarter Travel is a government initiative created for a sustainable transport future.
Smarter Travel Kilkenny was a day organised to make the people of Kilkenny aware of alternative modes of transport. For this campaign I used simple figures normally seen in street signage and drew them using different modes of travel. Flags were developed for Kilkenny’s river walk together with a brochure, signage, t-shirts and high vis jackets. The day was a success and the high vis jackets brightened up the city centre on a sunny summers afternoon.
Here is the Irish website for a look at what they are doing to sort our sustainable future
