Held Design

29.03.2011

Eurostar New Identity…

Interesting article on creative review about the future of branding in relation to Eurostars new look. I tend to agree with it, a logo can only do so much sometimes and needs to be paired with some sort of an over all theme. I beleive that both a logo and theme exist together and compliment each other as long as the logo and the companies over all philosophy is kept to the forefront of the mind when concepting.

Have a read here

Sometimes I think I sound very intelligent, I am of course!

25.03.2011

Phew…

Just a quick little post as pretty excited, just sent my biggest job to date to print and feeling a little relieved although still have to press pass it so not the end for my long suffering nails yet!!

It is a big run so should be around the country and in most homes this day two weeks so keep an eye out. I’ll post up some of the work when its released, can’t now for obvious reasons! Fingers crossed the printing goes smoothly!

22.03.2011

For a Sunny Day…

I have to apologise for my lack of blogging lately, I have been archiving all my inspirations and meaning to post a few along with some new work but not finding the time at the moment. Anyway, I saw this yesterday and because of the beautiful day that’s in it, it seems appropriate.

Architect Didier Faustino created this swing set out of a converted advertising billboard for the Shenzhen-Hong Kong Bi-City Biennial of Urbanism and Architecture. Here’s a link to a little more info.

I’d love to be sitting on those swings now and fulfill my ultimate childhood dream, my parents never got me a set, said it was something to do with health and safety!

08.03.2011

Foundry Coming Soon…

Hi All,

Sorry have been running around after my head the last while and without a head its hard to blog! Anyway here’s some work I’ve been playing around with lately, its my first proper stab at photoshop outside of the WDL stuff which I have free reign on! Its simple stuff so far but fingers crossed I’ll be photoshop fit my the 2012!

The Foundry Waterford is opening next Monday the 14th of March, open 7 nights a week so check it out! They will also be updating their webpage with all details.

Foundry Website

01.02.2011

Honda Advert…”This Unpredictable Life”

Just a quick blog post as a little busy (good complaint!) Anyway just got this into my inbox and had to share. Watch it, the advert is brilliant, something a little dreamy and a dash of Disney about it!

Click here to watch

26.01.2011

Have a fill of Beans…

I saw this mans work on the internet and I knew I had to blog about him, it’s taken a while. I’d love to say that’s because I was jet setting with Brangelina, then stopped by Paris to visit Johnny and finally took at break at Buckingham Palace for a cup of tea and a chocolate biscuit (it was a little soggy, I’m not sure they’re biscuit fans) before returning to my computer. Unfortunately if I was to say that it’d be a blatant lie and who am I if not honest!

So Kyle Bean is his name and I don’t think there is anything he cannot do with cardboard. He’s from Brighton and works freelance on craft models, props and art direction. His clients include BBC, editorial illustrations for the New York Times Magazine and shop window displays for Selfridges, Liberty and Hermes.

I especially love his Laundry Day Video which you can find here

Visit his site KyleBean.co.uk to view his portfolio, its worth the trip!

24.01.2011

Louboutin Lookbook Spring Summer 2011

I just came across these images today, they are from the Louboutin Spring/Summer 2011 collection entitled Louboutin Spring Summer Tour by Khuong Nguyen. I think they are brilliant, very inventive and the shoes ain’t too bad either.

Only issue now is how to afford them?

14.01.2011

A Big Blue Cock in Trafalgar Square…

Well I have always said when they do it in London they do it right!

Who wants a lady bathing in public or her haggard sister pushing a wheel barrow not to mention the over sized sewing needle, when you can have a bronzed boy on a rocking horse and a great big blue cockeral?

The next two commissions for London’s Trafalgar Square will include a bronze figure of a boy on a rocking horse by artists Elmgreen & Dragset and a large ultramarine cockerel by Katharina Fritsch…

Berlin and London-based artists Elmgreen & Dragset will unveil their sculpture “Powerless Structure” in 2012; while Fritsch’s sculpture “Hahn/Cock” will appear in 2013.

I am not one who professes to know much about public art outside of whether I like the piece or not. All art by nature is subjective and what I like is likely not what the person next to me will find arousing, so lets see how the cock fairs!

20.12.2010

Happy Christmas from Held…

Click on the image above to view the Held Christmas card…

Here’s a photo I took earlier this week, it’s an amazing thing to see these little fellas and I feel privileged now to share it with you all…

Happy Christmas from all at Held (when I say all, it’s really me but all sounds better, more impressive don’t you agree?!)

17.12.2010

Surfbox Stand Swords Pavilion…

Surfbox are expanding even more and each new stand roles out the new branding. Here’s some pics of their stand in Swords Pavilion (sorry about the quality but you get the idea)

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