Held Design

01.12.2011

From Idea to Design…A Place Called Perfect

Here’s how I put together a job from start to finish…

First I take the idea, sit on it for a while, throw it around my head, under my seat, in one ear and out the other until I come up with a concept…

Then I sit and sketch it, and sketch and sketch it…

Then I might decide to make it, photograph it,

Eventually scan it.

Finally the computer gets a hold and I illustrate, photoshop, indesign, until I have something that looks presentable (I hope!)

Ta Daa…

21.11.2011

Benetton Brilliant…

Benetton are back with their controversial ad campaigns. I think this one is brilliant and throws up all kinds of questions. Its for their UNHATE campaign.

Read more about it here

01.11.2011

Experimenting with Butterflies…

Okay not in a sadistic way, I mean I know it’s Halloween but I am trying to give up!! My experiments are more of the gentle type, a few watercolour pencils, some paper and a brief. I played around with this one last week for a job I am currently working on and I have to say, while extending my arm up and over my shoulder for a little pat on the back, I like it! Self praise is no praise I know except when you say it into a mirror.

Anyway I may do a little more watercolouring I like the effect!

19.10.2011

Between my Ears…

Betwee my ears

This is a little something I’ve been working on (I think they call it a work in protest), which is taking ages, it consists of lots of little doddles and drawings, its all hand drawn (if you know what I mean, I know it has to get to the computer at some stage!)

Anyway I decided to upload a quick screen grab of it as I have just finished layering up and am happy with the results, plus I haven’t blogged in a while and am too lazy to explore the interweb for inspiration!

20.09.2011

Get Your Books in Order…

So it’s that time of year and I am trying to sort out my expenses, my incomings, outgoings and toe throwing. Well forget the toe throwing, it was quite sore and I found out it had absolutely no impact on my books what so ever!!

I found this article today and think it will be of interest to anyone else who hasn’t a clue what to do with all the receipts and numbers.

Have a look at Design Sponges take here

12.09.2011

A Bookworms Home…

Okay I have been a little slack on the blogging since my return from Santiago, I could use my sore feet as an excuse I haven’t written with them for a least a year now so no one would believe me!

Anyway saw this in my emails this morning. Its a brilliant idea, kind of like a sophisticated pop up book, a pop up book for adults as oppose to an adult pop up book which would be something different altogether!

It based on a concept by Olafur Eliasson and is an interiors book with a difference. You can look at the site here

01.07.2011

And I Would Walk 500 Miles…

This is a rushed post as my head is all over the place at the moment, found it hanging off my elbow two minutes ago. Anyway, as I said I’m off. I’ll be walking the Camino in the north of Spain for four weeks then one week to find new feet then home. I won’t have my computer as its a little on the heavy side.

I think I have let all my regulars know but if anyone needs new work done, please wait. I’ll be back the 11th of August.

21.06.2011

New Work…Darragh Byrne Video

Darragh Byrne came to me before embarking on his solo project of going it alone. He was full of brilliant ideas and had a clear notion of where he wanted to go with the design. Saul Bass and Apertures were keywords floated in our first meeting and the job went smoothly from there.

Check out his Saul Bass branding above and the similarly inspired website here

Darragh is a really talented videographer, his style is pretty intimate and informal so if anyone is looking for a wedding, corporate or documentary video made please check him out!

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